sobre / about
Na publicidade desde 2001, sempre na Criação e, que sorte a minha, sempre atuando em inovação. No digital desde o comecinho, vi nascer e crescer os banners, as redes sociais, o mobile, o conteúdo, os influencers e os creators. E quero continuar vendo a próxima coisa nova.
No trabalho, gosto de ajudar a desenvolver ideias e pessoas.
Na vida, gosto de pensar que tudo pode ser arte.
No momento, como Diretora de Criação Associada na iD\TBWA.
In advertising since 2001, always in the creative team and lucky for me, always working with innovation. In digital since the beginning, I saw the birth and growth of banners, social networks, mobile, content, influencers and creators. And I want to keep seeing the next new thing.
At work, I like to help develop ideas and people.
In life, I like to think that everything can be art.
Currently working as Associate Creative Director at iD\TBWA.
LinkedIn: linkedin.com/in/bianca-agnelli
E-mail: bianca1980@gmail.com
EXPERIÊNCIA PROFISSIONAL /
PROFESSIONAL BACKGROUND
id\tbwa (dec 2024 - present)
Associate Creative Director
Client: Claro.
ampfy (APR 2024 - OCT 2024)
Associate Creative Director
Client: Bauducco.
F.biz (dec 2019 - jan 2024)
Associate Creative Director
Clients: Jeep, Samsung.
Accenture Interactive (jun 2018 - oct 2019)
Associate Creative
ACD of Accenture Interactive’s Branding team.
ID\TBWA (apr 2017 - may 2018)
Head of Copy
Main client: Claro Brasil (Claro, NET, Embratel).
Freelancer (jun 2016 - apr 2017)
w3haus (pitch + 3 month freelance), BETC São Paulo (fashion retail campaign), Cheil Worldwide (pitch), Iris Worldwide (pitch), Ampfy (pitch), mcgarrybowen (social media campaign).
mcgarrybowen (jul 2014 - jun 2016)
Senior Copywriter
Main client: Bradesco (Brazil’s 2nd largest private bank).
VML (mar 2012 - jul 2014)
Senior Copywriter and ACD
Main client: Colgate-Palmolive (global account).
Euro RSCG (sep 2011 - mar 2012)
Senior Copywriter
Clients: Reckitt-Benckiser, Telecine, Pizza Hut.
JWT (sep 2008 - sep 2011)
Copywriter
Clients: Ford, Cadbury Adams, Nestlé, Nokia, Bayer.
MRM Worldwide (04/2008 - 09/2008)
Copywriter
Clients: GM, SulAmérica Seguros, Banco ABN AMRO Real.
Ogilvy (mar 2006 - mar 2008)
Copywriter
Clients: Banco ABN ANMRO Real, Kimberly-Clark, Dove, Unilever, Sprite, IBM.
RMG Connect (sep 2004 - feb 2006)
Junior Copywriter
Clients: HSBC, Warner Bros..
DPZ (mar 2004 - aug 2004)
Copywriter
Clients: Estrela Toys, Champion Supermarket.
CaliaAssumpção (may 2001 - feb 2004)
Trainee and Junior Copywriter
Clients: Cia. Müller de Bebidas, Unibanco, Sucos Del Valle, Panasonic, SBT.
PRÊMIOS / AWARDS
Effie Awards Brasil 2016
Client: Bradesco
Campaign: Rio 2016 Olympic Torch Relay.
Award: most effective on and off-line activations in the Olympic Games category (special category).
Sinos Festival Portugal 2008
Client: Banco ABN AMRO Real
Campaign: Real Universitários on-line campaign.
Award: silver.
Waves Festival in Rio 2008
Client: Banco ABN AMRO Real
Campaign: Real Universitários on-line campaign.
Award: bronze.
Festival Brasileiro de Publicidade 2008
Client: Banco ABN AMRO Real
Campaign: Real Universitários on-line campaign.
Award: bronze.
Sinos Festival Portugal 2008
Client: IBM
Campaign: “Gridlock” on-line banner.
Award: bronze.
Cannes 2007
Client: Sprite
Campaign: Under Construction Site.
Award: shortlist.
MMOnline/MSN Awards 2007
Client: Sprite
Campaign: Under Construction Site.
Award: bronze.
11º Prêmio Promoção do Rio de Janeiro
Client: RMG Connect
Campaign: RMG Stationery
Category: design.
Festival Brasileiro de Publicidade do Rio de Janeiro 2002
Client: Cia. Müller de Bebidas
Campaign: Tradição/mocidade.
Category: outdoor.
Prêmio ANJ 2002
Client: SBT
Campaign: I See Dead People
Award: bronze.